One-click optimization -- converts to WebP, strips metadata, smart compression. Free and private.
Read more: How to Optimize Images for the Web
Image optimization is the process of reducing an image's file size while maintaining acceptable visual quality. Large, unoptimized images are the single biggest contributor to slow page load times. Every extra kilobyte forces visitors to wait longer, increases bandwidth costs, and hurts search engine rankings.
This tool applies three optimization techniques in a single step: format conversion to WebP, metadata stripping, and smart lossy compression at quality 80. The result is a file that loads faster, looks nearly identical to the original, and works in every modern browser.
WebP is a modern image format developed by Google that delivers superior compression compared to both JPG and PNG. At equivalent visual quality, WebP files are typically 25-34% smaller than JPG and up to 26% smaller than PNG.
Unlike JPG, WebP supports transparency (alpha channel), so you do not need to choose between small file sizes and transparent backgrounds. WebP also supports both lossy and lossless compression modes, making it versatile for photographs, graphics, and icons alike.
Every major browser -- Chrome, Firefox, Safari, Edge, and Opera -- has supported WebP since 2022. Unless you need to support Internet Explorer, WebP is the clear default choice for web images today.
Savings depend on the source format and image content, but typical results include:
Metadata stripping alone can save 10-50 KB per image. EXIF data, ICC color profiles, and thumbnail previews embedded by cameras and editing software add bulk that browsers never use.
At quality 80, the difference between the original and optimized image is imperceptible to the human eye for the vast majority of images. This setting represents the sweet spot where file size drops significantly without introducing visible compression artifacts. If you need finer control over quality, use the Advanced Options in the image compressor tool.
Transparency is fully preserved. WebP supports alpha channels natively, so transparent PNGs converted to WebP retain their transparent regions. Unlike JPG-based optimization, no background color is added and no transparency data is lost.
All modern browsers support WebP: Chrome (since 2014), Firefox (since 2019), Safari (since 2020), Edge, and Opera. Global browser support exceeds 97%. The only notable holdout is Internet Explorer, which Microsoft retired in 2022. For the rare case where legacy support is needed, you can use the image converter to produce JPG or PNG instead.
No. All optimization happens entirely in your browser using the Canvas API. Your image never leaves your device. This makes the tool completely private and also means it works offline once the page has loaded.